Pet owners in the Australian Market stated that convenience, price and brand selection dominated their reasons for choosing one pet product retailer over another.
In a recent survey, pet owners in the United States stated that convenience, price and brand selection dominated their reasons for choosing one pet product retailer over another. Staff at the retail location and in-store services also influenced the decisions. The ability to order online carried less weight with survey respondents, however.
Let us see what kind of factors influence customers’ behaviours.
- Convenient location
- Lower prices on pet products here than I could buy somewhere else
- Prices are more competitive
- Better selection/variety
- Carries more of the pet brands I like
- Better sales and promotions
- Good price matching
- More items are available when I want to buy them
- Faster checkout
- Better one-stop shopping for food and household products
Convenience, price and selection of pet products
Three factors in the top ten related to convenience: the number one choice, convenient location, along with faster checkout and one-stop shopping.
Four responses corresponded to pricing: lower prices, competitive prices, sales/promotions and price matching.
In the top 10, three factors related to brands: better selection, more liked brands and availability of items.
