Weight-control labelling appeared on higher-calorie pet foods as well.

The calories listed on thousands of pet food labels were divided into low-, medium- and high- calorie ranges by a recent analysis of Petfood Industry’s Dog and Cat Food Ingredient Center database. Body-weight-related marketing claims appeared most frequently on those products with less than 300 calories per eight-ounce serving. However, weight-control labelling appeared on higher-calorie pet foods as well.

Twenty-six percent of lower-calorie dog and cat food formulations are labelled for weight control, making it the highest percentage-wise. However, as many or more recipes in higher calorie ranges also labelled for weight control.

Petfood Industry’s Dog and Cat Food Ingredient Centre provides pet food industry professionals with a database of nutritional information and full ingredient lists for pet foods currently available in the US market. Dog and Cat Food Ingredient Centre users can learn what competitors in the pet food industry are using in their products, along with how they are marketing those formulations.

Exclusive data on the Dog and Cat Food Ingredient Centre

The Dog and Cat Food Ingredient Centre contains exclusive data on which pet food companies are using particular pet food ingredients, along with the nutritional information about these products. Beyond that, Petfood Industry’s Dog and Cat Food Ingredient Centre database allows users to analyse how pet food companies refer to ingredients, for example chicken by-products versus coproducts, along with the marketing claims made in the names of the pet foods, such as organic or natural.